{"id":6427,"date":"2020-02-16T19:46:09","date_gmt":"2020-02-16T19:46:09","guid":{"rendered":"http:\/\/gccwebsites.com\/startupsales\/?p=6427"},"modified":"2020-02-16T19:46:09","modified_gmt":"2020-02-16T19:46:09","slug":"analyzing-the-sales-techniques-of-boss-co-s-breakup-service","status":"publish","type":"post","link":"https:\/\/gccwebsites.com\/startupsales\/analyzing-the-sales-techniques-of-boss-co-s-breakup-service\/","title":{"rendered":"Analyzing the Sales Techniques of Boss Co.\u2019s Breakup Service"},"content":{"rendered":"\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Bossco Sneak Peek - The Middle\" width=\"640\" height=\"360\" data-src=\"https:\/\/www.youtube.com\/embed\/AKD2DI7-4OA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>If you\u2019ve watched any episodes of <em>The Middle<\/em>, you\nknow that Axl can come up with some pretty wild ideas. In this episode Axl and\nhis friends, Darrin and Sean, find themselves running low on cash around\nValentine\u2019s Day. Axl recognizes that there is a common pain among guys around\nthis time of year and believes that Boss Co. can be of service. He sees that\nseveral guys want to break up with their girlfriends before Valentine\u2019s Day to\navoid spending a lot of money and taking their relationship to a new level, and\nhe proceeds to propose that Boss Co. should offer to do the break ups for a fee.\nAxl is trying to relieve the pain guys have of doing the breakup themselves.\nNow I\u2019m sure you can see where this is going, and no, the ending will not be\npretty. However, Boss Co. expressed both good and clearly bad sales techniques\nwhile delivering on their service.<\/p>\n\n\n\n<p>One way in which this scenario displays good sales\ntechniques is that a pain was very clearly identified and acted upon, because\nas we discussed in class: \u201cNo pain, no sale.\u201d Axl clearly has found a pain, as demonstrated\nby the couple breaking up at the beginning of the video clip. The boys also somewhat\ntry to handle the breakups with gentleness towards the people and demonstrate that\nthey care. This can be seen when Darrin gave a rose to the one girl when they\nbroke up with her, and when he tells the teacher that she was too good for him\nanyway. Though they try to handle the breakups with a kind spirit, it is clear\nthat their efforts fall short of demonstrating actual care. Another way Boss Co.\nused good sales technique would be their post sell via a request to fill out a\nsurvey and like them on Facebook. This, however, was not delivered in a very\npositive manner, as the request was made while the pain was still being felt. <\/p>\n\n\n\n<p>In these situations, instead of eliminating pain, the pain was just transferred. Those who hired Boss Co. avoided the pain of handling breakups on their own, but in return others felt pain, including Boss Co, who ended up with a multitude of girls angry with them by the end of the episode. Other ways Boss Co. fell short was with their contract, as they were not super open about explaining it to their prospect when he asked questions, they simply assured him that it was a standard release form and did not dive into any concerns the prospect may have.  <\/p>\n\n\n\n<p>Overall, Boss Co. had good intentions to solve a pain, however things did not turn out as planned. In all reality, I\u2019m not sure how these sales could have ended on a positive note, but it sure does make an entertaining sale to analyze.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019ve watched any episodes of The Middle, you know that Axl can come up with some pretty wild ideas. In this episode Axl and his friends, Darrin and Sean, find themselves running low on cash around Valentine\u2019s Day. Axl recognizes that there is a common pain among guys around this time of year and [&hellip;]<\/p>\n","protected":false},"author":366,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65,166],"tags":[219,9,220,218,217],"class_list":["post-6427","post","type-post","status-publish","format-standard","hentry","category-movie-clips","category-sales-experience","tag-boss-co","tag-sales","tag-sales-experience","tag-the-middle","tag-video-clip"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/6427","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/366"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=6427"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/6427\/revisions"}],"predecessor-version":[{"id":6428,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/6427\/revisions\/6428"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=6427"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=6427"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=6427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}