{"id":683,"date":"2015-03-10T02:34:28","date_gmt":"2015-03-10T02:34:28","guid":{"rendered":"http:\/\/gccwebsites.com\/startupsales\/?p=683"},"modified":"2015-03-10T02:48:15","modified_gmt":"2015-03-10T02:48:15","slug":"10-second-hook","status":"publish","type":"post","link":"https:\/\/gccwebsites.com\/startupsales\/10-second-hook\/","title":{"rendered":"10 Second Hook"},"content":{"rendered":"<p>Today in class we went beyond the 30 second commercial and learned the importance of the 10 second hook. Basically this is a short description of what you do, said in a way that engages the client or person who asked you. When someone asks the question, &#8220;what do you do?&#8221; We often say something more generic so that they can understand what we are talking about. However, it is better to differentiate yourself.<\/p>\n<p>Here are some tips to differentiate yourself when asked, &#8220;what do you do?&#8221;<\/p>\n<ul>\n<li><strong>Make it exciting<\/strong>\n<ul>\n<li>Basically you want them to be interested in what you do. Start of with telling a story or quoting a startling fact.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><strong>Leave them wanting<\/strong>\n<ul>\n<li>You want to give them the ability to ask more questions about what you do, that way you can talk further about it.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><strong>Address a pain you are solving<\/strong>\n<ul>\n<li>You want to establish the purpose and reason why you do what you do.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><strong>Observe the other person<\/strong>\n<ul>\n<li>Show interest in what they do as well. Observe their environment, body language, and verbal cues.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Today in class we went beyond the 30 second commercial and learned the importance of the 10 second hook. Basically this is a short description of what you do, said in a way that engages the client or person who asked you. When someone asks the question, &#8220;what do you do?&#8221; We often say something [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":["post-683","post","type-post","status-publish","format-standard","hentry","category-peter-durant"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=683"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/683\/revisions"}],"predecessor-version":[{"id":694,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/683\/revisions\/694"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}