As Alyssa Bootsma has found,\nworking in the Office of Marketing and Communications at Grove City College her\nwork is all about selling. She asks herself things like, \u201cHow can I communicate\nthis information about the college in the most effective and beneficial way so\nmy readers receive accurate and attractive information about the college?\u201d <\/p>\n\n\n\n
What are the ways in which she has\nfound and learned to do this? Story telling, writing press releases or articles\nto go appear in the alumni magazine and managing the different social media platforms\nare a few she mentioned. Alyssa highlights different events and happenings on\ncampus that might be of interest to the surrounding community and shares what\nindividual students are up to at different points in their college career\ninforming readers of the exciting growth and experiential learning that is\ntaking place at Grove City College.<\/p>\n\n\n\n
Alyssa noted the voice she seeks to\nwrite with when writing for the Office, she describes it as \u201cformal but\nfriendly and positive but professional.\u201d She always writes honestly and\ninterestingly pointed out that as an Office they choose not to write or speak\nabout any negative aspects of the college in their communication because they\nare in the realm of Public Relations, not journalism. Pieces of journalism will\ntell it like it is but in Public Relations, things are a bit more filtered.<\/p>\n\n\n\n
The art of selling is sometimes hidden in different vocations\nbut is always present in some way shape or form. It is a beautiful thing to be\nin the way of sharing information to add value to listeners. <\/p>\n","protected":false},"excerpt":{"rendered":"
As Alyssa Bootsma has found, working in the Office of Marketing and Communications at Grove City College her work is all about selling. She asks herself things like, \u201cHow can I communicate this information about the college in the most effective and beneficial way so my readers receive accurate and attractive information about the college?\u201d […]<\/p>\n","protected":false},"author":363,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6853","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/6853","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/363"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=6853"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/6853\/revisions"}],"predecessor-version":[{"id":6854,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/6853\/revisions\/6854"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=6853"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=6853"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=6853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}