{"id":698,"date":"2015-03-10T18:47:37","date_gmt":"2015-03-10T18:47:37","guid":{"rendered":"http:\/\/gccwebsites.com\/startupsales\/?p=698"},"modified":"2015-03-10T18:47:37","modified_gmt":"2015-03-10T18:47:37","slug":"the-lego-movie-best-advertisement-ever","status":"publish","type":"post","link":"https:\/\/gccwebsites.com\/startupsales\/the-lego-movie-best-advertisement-ever\/","title":{"rendered":"THE LEGO MOVIE: BEST ADVERTISEMENT EVER?"},"content":{"rendered":"

 <\/p>\n

DID I JUST PAY $20 TO WATCH AN AD? YES.<\/h1>\n

And I loved it. The Lego Movie<\/strong> was one of my favorite movies of 2014. The animated film scores a massive 96% on Rotten Tomatoes<\/a>\u00a0and grossed\u00a0$257.8 million in North America. The adver- I MEAN MOVIE was so successful, that it led to a nationwide shortage<\/a> in LEGO products. LEGO was selling faster than they could produce.<\/p>\n

So how did LEGO make almost $200 million in profits from ticket sales and even more in product sales? By harnessing the power of narrative.<\/strong><\/p>\n

\"maxresdefault\"<\/a><\/p>\n

 <\/p>\n

The story resonates with both of LEGO’s target markets – young children and parents – by creating a Pixar-like narrative that builds a perception of LEGO as a creative, wholesome toy that encourages individuality and self expression. The film also quite cleverly includes nostalgic elements from the childhoods of young adults and teenagers, which further increases brand loyalty.<\/p>\n

\"the_lego_movie_image045b79cb\"<\/a>BUT IT’S A KIDS MOVIE!<\/h2>\n

A great one! In fact, I would love to see more marketing of this type for children, instead of flashy 15 second commercials on Nickelodeon. LEGO is the first brand I know of to engage children in this way. After all, are the Transformers movies geared towards kids who buy Transformers? If they are, nobody told Megan Fox.<\/p>\n","protected":false},"excerpt":{"rendered":"

  DID I JUST PAY $20 TO WATCH AN AD? YES. And I loved it. The Lego Movie was one of my favorite movies of 2014. The animated film scores a massive 96% on Rotten Tomatoes\u00a0and grossed\u00a0$257.8 million in North America. The adver- I MEAN MOVIE was so successful, that it led to a nationwide […]<\/p>\n","protected":false},"author":6,"featured_media":704,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[39,36,38,40,37],"class_list":["post-698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-advertising","tag-lego","tag-marketing","tag-narrative","tag-the-lego-movie"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/698","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=698"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/698\/revisions"}],"predecessor-version":[{"id":731,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/698\/revisions\/731"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media\/704"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=698"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=698"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}