A few years ago, my family decided to invest in a truck and camper.\u00a0 We had discussed it for a long time and finally decided the time was right.\u00a0 I happened to stumble upon a used Chevy Silverado 2500 HD with relatively low mileage and wasn’t very old.\u00a0 My parents have never bought a used vehicle in my lifetime and my mom was very uncomfortable with the idea, even though my dad, sister, and I were encouraging her to “just try it out”.<\/p>\n
At the dealership, the salesman was very approachable and spent time on bonding and rapport.\u00a0 He introduced us to the manager who started talking to us like we were family and who also gave our dog special treatment.\u00a0 My mom (who had never really driven a vehicle like that) took the truck for a test drive.\u00a0 Once back at the dealership, the salesman sensed that my mom was hesitant and probed to find her pain in a way that was similar to the Sandler rule of “close the sale or close the file”.\u00a0 Eventually he discovered that there wasn’t anything specifically wrong with the truck, it was the fact that she was uncomfortable purchasing a used vehicle, knowing nothing about the previous owner.\u00a0 The salesman then used a third party story by talking about the relationship the dealership had with the previous owner, how great of a guy he is, and how well he took care of the truck.\u00a0 Some of the other salespeople stopped by, knowing nothing about us, confirmed the story of the previous owner after noticing that we were looking at that truck.<\/p>\n
By the end of the day, we bought that truck, but the salesman told us afterward that he didn’t think we would based on the conversation we had been having.\u00a0 This seems to me like an example of working harder, not smarter, since the vehicle was at a prime price and condition to roll off the lot.\u00a0 The salesperson spent an entire day with my family and eventually closed the deal.\u00a0 The way that truck was priced, it would not have stayed on the lot long, making it seem like the salesperson may have been wiser if he had closed our file.<\/p>\n","protected":false},"excerpt":{"rendered":"
A few years ago, my family decided to invest in a truck and camper.\u00a0 We had discussed it for a long time and finally decided the time was right.\u00a0 I happened to stumble upon a used Chevy Silverado 2500 HD with relatively low mileage and wasn’t very old.\u00a0 My parents have never bought a used […]<\/p>\n","protected":false},"author":354,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[256,153,34,54,1],"tags":[],"class_list":["post-7175","post","type-post","status-publish","format-standard","hentry","category-businesssales","category-customer-service","category-pain","category-the-sander-rules","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/7175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/354"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=7175"}],"version-history":[{"count":2,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/7175\/revisions"}],"predecessor-version":[{"id":7220,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/7175\/revisions\/7220"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=7175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=7175"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=7175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}