{"id":7189,"date":"2020-04-21T02:36:43","date_gmt":"2020-04-21T02:36:43","guid":{"rendered":"http:\/\/gccwebsites.com\/startupsales\/?p=7189"},"modified":"2020-04-21T02:39:24","modified_gmt":"2020-04-21T02:39:24","slug":"die-hard","status":"publish","type":"post","link":"https:\/\/gccwebsites.com\/startupsales\/die-hard\/","title":{"rendered":"Die Hard"},"content":{"rendered":"<p>Friday night is movie night and this past Friday, the movie of choice was <em>Die Hard<\/em>.\u00a0 While this movie is one of the most unlikely places to find an example of selling, I was surprised when about half way through the movie, a perfect example of not so great selling transpired.\u00a0 I didn&#8217;t link the clip because it contains some not so Grove City approved language and behavior, but I will do my best to describe it.<\/p>\n<p>At the beginning of the scene, the hostages (who are all business men and women) are talking in a lobby area.\u00a0 One character, Ellis, decides that he is going to go talk to the terrorist because &#8220;babe, I negotiate million dollar deals for breakfast, I think I can handle this euro trash&#8221;.\u00a0 Once Ellis gets into the room, he starts the conversation with a spark of honesty by saying &#8220;let&#8217;s be straight ok?&#8221;.\u00a0 Unfortunately, that&#8217;s about all Ellis got right in this sales conversation.\u00a0 After he got his customer&#8217;s attention, Ellis started assuming too much about his customer, who is the terrorist in this situation.\u00a0 Instead of listening to what his customer wanted or needed, Ellis told his customer what he thought they needed.\u00a0 As the scene continues, the conversation eventually takes a deadly turn for Ellis.\u00a0 Since Ellis based his entire conversation off of several assumptions, the customer was not satisfied once Ellis tried to close the deal and Ellis ended up dead.<\/p>\n<p>In a real life selling situation, assuming too much about your customer can leave the customer unsatisfied, searching for a different solution, or solving a problem they do not actually have. While Die Hard might be a somewhat extreme example of selling, in the right situation, assuming too much about your customer might just get you killed!<\/p>\n<p>In case inquiring minds want to know, here is the link to the scene from Die Hard:\u00a0 <a href=\"https:\/\/www.youtube.com\/watch?v=r-5mMUwahJY\">https:\/\/www.youtube.com\/watch?v=r-5mMUwahJY<\/a>, but as previously stated, view at your own discretion.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Friday night is movie night and this past Friday, the movie of choice was Die Hard.\u00a0 While this movie is one of the most unlikely places to find an example of selling, I was surprised when about half way through the movie, a perfect example of not so great selling transpired.\u00a0 I didn&#8217;t link the [&hellip;]<\/p>\n","protected":false},"author":354,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[242,33,65,54,1],"tags":[],"class_list":["post-7189","post","type-post","status-publish","format-standard","hentry","category-business-relationships","category-dos-and-donts","category-movie-clips","category-the-sander-rules","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/7189","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/354"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=7189"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/7189\/revisions"}],"predecessor-version":[{"id":7194,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/7189\/revisions\/7194"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=7189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=7189"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=7189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}