{"id":7195,"date":"2020-04-21T19:47:25","date_gmt":"2020-04-21T19:47:25","guid":{"rendered":"http:\/\/gccwebsites.com\/startupsales\/?p=7195"},"modified":"2020-04-21T19:47:25","modified_gmt":"2020-04-21T19:47:25","slug":"influencers-and-selling","status":"publish","type":"post","link":"https:\/\/gccwebsites.com\/startupsales\/influencers-and-selling\/","title":{"rendered":"Influencers and Selling"},"content":{"rendered":"<p>Browse through any one of your social media feeds and within seconds you are likely to come across a product or service being promoted by an online influencer. The increasing prevalence of \u201cinfluencer\u201d based selling online is directly tied to how individuals in the Millennial an Gen-Z generations consume content and media. Younger generations are less prone to being swayed by traditional advertising and companies are beginning to see the impact that influencer endorsement can have on sales. \u00a0As traditional television continues its trend of declining relevance, online social media platforms are only just beginning to emerge. As smartphone usage in countries like China and India continue to rapidly increase, the importance of adaptation in selling cannot be understated. Furthermore, the emergence of E-commerce over the past decade has mitigated the importance of in-person selling. If companies wish to succeed in the coming times, they most utilize a mix of both online selling and influencer promotion.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Browse through any one of your social media feeds and within seconds you are likely to come across a product or service being promoted by an online influencer. The increasing prevalence of \u201cinfluencer\u201d based selling online is directly tied to how individuals in the Millennial an Gen-Z generations consume content and media. Younger generations are [&hellip;]<\/p>\n","protected":false},"author":376,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7195","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/7195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/376"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=7195"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/7195\/revisions"}],"predecessor-version":[{"id":7196,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/7195\/revisions\/7196"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=7195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=7195"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=7195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}