The music industry is a very broad topic, and of course applies to everyone, we all listen to music and we all have different tastes. \u00a0There is something for everyone, whether it be indie rock- my personal favorite- or the relaxing sounds of new age. \u00a0Lets focus on one group, the Indie- hipster rock and punk category, the kinds of bands that play in garages they can’t afford.<\/p>\n
How do they market and sell their music? They really use all the talent they have. \u00a0For example, my favorite band has a drummer who does excellent graphic design of t-shirts, decals, and the art for albums. \u00a0He does a fantastic job marketing the band, and designing sick t-shirts which are very popular in the small fan-base. \u00a0His work has gotten incredibly popular with other smaller groups too, and he designs shirts and other items for more groups.<\/p>\n
Another fantastic market for the music industry is social media. \u00a0For three days now, Mumford and Sons has been trending on Facebook to be seen and appreciated by all teens and older members of society who can use social media. \u00a0This has been excellent marketing for the group because they have been getting free marketing for three days straight announcing their return.<\/p>\n
Back to indie rock? I think so.<\/p>\n
Indie bands use social media in so many different ways, the biggest two are announcements: announcing the release dates of albums and tour dates, and creating hype. \u00a0Nothing makes me more excited than a new album release announcement, other than of course the hype around that release. \u00a0House of Heroes- my favorite band- is great at this. \u00a0The group will release an album, tour it, then get very quiet for a few months. \u00a0Then all of a sudden pictures will appear of recording studios, and even once a video with an audio clip and a release date. \u00a0The group will also build hype, which is an excellent marketing strategy with an excited fan-base. \u00a0Pretty much every form of media does this, movie producers release new trailers, bands release singles, TV shows leave unresolved season endings and then dangle tantalizing previews before a hungry audience, it is really all very cruel. \u00a0Over the past few weeks I’ve realized something about bands and this process of building hype.<\/p>\n
This isn’t very true of Movie and TV companies, but some bands are great at this. \u00a0The technique employed by bands, Mumford and Sons and House of Heroes is a 30 Second commercial, and a 10 second hook.<\/p>\n
Here is how I see this working. \u00a0When a band releases a new album, its really awesome, to me at least. \u00a0I instantly get excited and usually I want to hear what if they have changed styles, how they’re being different and innovative. \u00a0Of course, this is why groups release singles, it is a form of a thirty second commercial. \u00a0It says, Hi, we’re (insert band name here) this is what we do and this is why, this is why you should listen to us. \u00a0It is a way to get people talking about you before you even do anything to make real money, and an excellent one at that.<\/p>\n
What about a 10 second hook? This is something that Indie bands do more than mainstream bands. \u00a0Indie bands tend to have very passionate and incredibly excited fan-bases, they always want more because of loyalty. \u00a0House of Heroes made an excellent use of what I like to think of as a 10 second hook. \u00a0The group released a new concept EP in August, the album was sold fantastically, and was release two weeks after a well timed indiegogo campaign to fund a full length concept album. \u00a0The hype was built with a series of 10 second hooks, which were very creative and simple. \u00a0Once a week almost every week before the album dropped an image would appear on Facebook with a song lyric tagged onto it, causing people to get more and more curious.<\/p>\n
This may seem like a stretch, but to me, these forms of marketing are how bands sell through a 30 second commercial and \u00a0a 10 second hook. \u00a0I am also sure there are lots of other creative ways that groups do this, but these stand out as perfect metaphors in my mind.<\/p>\n","protected":false},"excerpt":{"rendered":"
The music industry is a very broad topic, and of course applies to everyone, we all listen to music and we all have different tastes. \u00a0There is something for everyone, whether it be indie rock- my personal favorite- or the relaxing sounds of new age. \u00a0Lets focus on one group, the Indie- hipster rock and […]<\/p>\n","protected":false},"author":29,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[],"class_list":["post-739","post","type-post","status-publish","format-standard","hentry","category-non-sales-selling"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/739","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=739"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/739\/revisions"}],"predecessor-version":[{"id":747,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/739\/revisions\/747"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=739"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=739"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}