{"id":793,"date":"2015-03-08T15:07:20","date_gmt":"2015-03-08T15:07:20","guid":{"rendered":"http:\/\/gccwebsites.com\/startupsales\/?p=793"},"modified":"2015-03-12T16:39:43","modified_gmt":"2015-03-12T16:39:43","slug":"celebrity-endorsements","status":"publish","type":"post","link":"https:\/\/gccwebsites.com\/startupsales\/celebrity-endorsements\/","title":{"rendered":"Celebrity Endorsements"},"content":{"rendered":"![\"Beyonce](\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\")
Traditionally, one of the best ways to increase sales and garner public attention is to bring on a celebrity to endorse a product.\u00a0 Ad Age, a popular news site featuring marketing stories, noted several weeks ago that\u00a0\u201cScarlett Johansson is getting a Super Bowl ad on behalf of SodaStream home carbonation machines. Jaguar wants you very much to keep an eye out for Ben Kingsley and two more \u2018British Villains.\u2019 Stephen Colbert will make his Super Bowl debut for Wonderful Pistachios. And David Beckham will hawk H&M in the Super Bowl\u2019s first shoppable ad.\u201d\u00a0 Most 30-second ads run about $4 million, not including production costs and what celebrities are paid.<\/p>\n
Without a doubt, there is stronger content engagement when celebrities play a role in selling a product or service, especially\u00a0if it is new.\u00a0 What customers like about celebrities is that they make\u00a0a brand more personal, something they can more easily relate to.\u00a0 Social media has allowed for speedy transmission of content, which users are more prone to share if it features a celebrity with whom they identify.\u00a0 But are there any negatives to using a celebrity to increase target audiences’ awareness?\u00a0 Yes.\u00a0 In the event of a scandal, a celebrity that is too closely tied to a brand can actually impact it negatively, reducing the overall number of sales.<\/p>\n
The solution many companies are finding successful to push sales higher, without taking the risk of a celebrity’s personal life interfering with a company’s public image, is to make up their own celebrities.\u00a0 Many cartoons or characters, like\u00a0Geico\u2019s Gecko, for example, are more easily crafted than a celebrity, and they can be far less expensive too. Definitely consider the power of a celebrity, but don’t forget that you can still have one without being the 652,345th caller in line to talk to Beyonc\u00e9 about a contract.<\/p>\n","protected":false},"excerpt":{"rendered":"
Traditionally, one of the best ways to increase sales and garner public attention is to bring on a celebrity to endorse a product.\u00a0 Ad Age, a popular news site featuring marketing stories, noted several weeks ago that\u00a0\u201cScarlett Johansson is getting a Super Bowl ad on behalf of SodaStream home carbonation machines. Jaguar wants you very […]<\/p>\n","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33,28],"tags":[],"class_list":["post-793","post","type-post","status-publish","format-standard","hentry","category-dos-and-donts","category-sales-figures"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/793","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=793"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/793\/revisions"}],"predecessor-version":[{"id":796,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/793\/revisions\/796"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=793"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=793"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"Beyonce](\"http:\/\/gccwebsites.com\/startupsales\/wp-content\/uploads\/2015\/03\/Beyonce-Pepsi-1024x663.jpg\")
Traditionally, one of the best ways to increase sales and garner public attention is to bring on a celebrity to endorse a product.\u00a0 Ad Age, a popular news site featuring marketing stories, noted several weeks ago that\u00a0\u201cScarlett Johansson is getting a Super Bowl ad on behalf of SodaStream home carbonation machines. Jaguar wants you very much to keep an eye out for Ben Kingsley and two more \u2018British Villains.\u2019 Stephen Colbert will make his Super Bowl debut for Wonderful Pistachios. And David Beckham will hawk H&M in the Super Bowl\u2019s first shoppable ad.\u201d\u00a0 Most 30-second ads run about $4 million, not including production costs and what celebrities are paid.<\/p>\n