{"id":84,"date":"2015-01-31T23:38:28","date_gmt":"2015-01-31T23:38:28","guid":{"rendered":"http:\/\/gccwebsites.com\/startupsales\/?p=84"},"modified":"2015-02-03T22:57:43","modified_gmt":"2015-02-03T22:57:43","slug":"the-new-way-to-sell","status":"publish","type":"post","link":"https:\/\/gccwebsites.com\/startupsales\/the-new-way-to-sell\/","title":{"rendered":"The New Way to Sell"},"content":{"rendered":"

As we have been discussing in our Sales in the Start Up class, the portrayal of a typical salesperson comes with many negative connotations. A few of those would be pushy, aggressive, smarmy and the list goes on. These words describe the old way of selling more so than what seems to be the more successful selling style of today. Individuals today have more access to information than ever before. The used car sales style is a thing of the past.<\/p>\n

A great example of this comes from Pink’s book To Sell Is Human<\/em>. Pink’s chapter titled “From Caveat Emptor to Caveat Venditor” he shares a story of a tale of two Saturdays. At your typical used car sales lot in Maryland, SK Motors opened for business on a Saturday morning with 50 used automobiles to move. With nothing unique about SK Motors they only had a few visitors throughout the day and sold only two cars. Meanwhile, down the road is a CarMax used car lot. CarMax thrives off being very upfront with each customer. The following are a few ways CarMax has changed the used car sales process. Each car has a set price, therefore, absolutely no haggling for a deal is necessary. The sales force at CarMax are paid entirely through commissions, which is common, but what is rare is that no matter the price of the car they sell the same pay is received. Lastly, as you take a seat at the salesman’s desk you both look over the information of the car right on his computer. There is no need to think you are being talked into a bad deal because you as the buyer have the same influence on the deal as does the seller.\u00a0\"\"<\/p>\n

Individuals do not want to be sold. Be upfront, transparent and provide the buyer the help they need to solve their problem. Agitate, don’t irritate.<\/p>\n","protected":false},"excerpt":{"rendered":"

As we have been discussing in our Sales in the Start Up class, the portrayal of a typical salesperson comes with many negative connotations. A few of those would be pushy, aggressive, smarmy and the list goes on. These words describe the old way of selling more so than what seems to be the more […]<\/p>\n","protected":false},"author":20,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-84","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/84","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=84"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/84\/revisions"}],"predecessor-version":[{"id":86,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/84\/revisions\/86"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=84"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=84"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=84"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}