I\u2019m sure you\u2019ve heard of The Office. The Office is a popular sitcom on Netflix and has been adored by fans since it first aired in 2005. The Office focuses on the fictional paper company Dunder Mifflin and the ordinary lives of the employees in Scranton, Pennsylvania. Dwight Schrute, a comical salesman and assistant to the regional manager, is one of the main characters in the show and is shown to be a good at sales but could still do with some work. Often his tactics are seen as pushy, overwhelming, and very aggressive. These are some of the negative qualities that are often associated with bad salesmen, so is there any way that Dwight could improve his skills?<\/p>\n
One example of Dwight selling something is when he wants to buy Andy\u2019s car. (link below) Andy lists his Xterra for $8,700, but that is too high for Dwight, so he proceeds to talk about all the bad things about Andy\u2019s SUV so he can get the price lowered. It\u2019s interesting to see that Dwight isn\u2019t selling in the stereotypical way. He is instead trying to sell himself as a good buyer for Andy\u2019s car, where Andy would normally be in the selling position. The first thing to point out about Dwight\u2019s selling strategy is that he is very aggressive, and you can see how Andy is reluctant to sell his car. However, Dwight keeps pushing him to sell his car by saying that this is Andy\u2019s last chance, or no one will buy his car. Eventually Andy gives in and sells Dwight his car for $1,500 less than the original price.<\/p>\n
This strategy might have worked in a fictional show like The Office, but in a real-world scenario, being too aggressive is the opposite of what you should do. Being laid-back and listening to your customer is one of the first things that should happen instead of immediately launching into why you are a good buyer. After Dwight gets the car, he then proceeds to clean it up and resell it for a higher price. Of course, as a buyer, it\u2019s up to Dwight what he wants to do with the car, but the point is that he is not being honest with his \u201ccustomer.\u201d Dwight said that if he buys the car then it will be used on his farm for practically nothing, but then tries to resell it for profit. Being honest is one of the best things you can do as a salesman, and it\u2019s pretty clear that Dwight isn\u2019t the best salesman. It\u2019s been said that Dwight is one of the best salesmen in the company, but it\u2019s also clear that he doesn\u2019t know how to sell to certain demographics and relies on his aggression and persuasion to get sales. Maybe you just need a magnetic personality like Dwight Schrute to be a better salesman!<\/p>\n