{"id":8586,"date":"2022-02-13T21:16:53","date_gmt":"2022-02-13T21:16:53","guid":{"rendered":"http:\/\/gccwebsites.com\/startupsales\/?p=8586"},"modified":"2022-02-13T21:16:53","modified_gmt":"2022-02-13T21:16:53","slug":"amazons-empty-chair","status":"publish","type":"post","link":"https:\/\/gccwebsites.com\/startupsales\/amazons-empty-chair\/","title":{"rendered":"Amazon’s Empty Chair"},"content":{"rendered":"

Amazon and Jeff Bezos are conquering the world at an increasingly fast pace. Yet there’s one thing missing at every meeting no matter the topic, audience, or attendance, and that is a person in a single chair.<\/p>\n

\"Why
Getty Images<\/figcaption><\/figure>\n

Amazon’s empty chair policy has carried into every meeting since it’s founding, and it is rooted in the CEO’s obsession with the company’s customers. At every meeting there is one empty chair, and that empty chair represents the customer. As silly as it seems, the sentiment has clearly worked for the company. Jeff Bezos famously said, “Start with the customer and work backward,” which is the heart of what good selling is. Good sellers ask questions and strive to define the problem from the customers’ perspectives. When you take your focus off the customer, you’ve lost them. The goal of the empty chair is a visual representation of getting into the perspective of the customer and constantly circling back to what they want\/need.<\/p>\n

When learning about your customer and in your attempt to jump into their perspective, observing is key. The way a customer acts and who they surround themselves with will give you a lot of insight into what they care about if you’re paying attention. By being able to recognize the signals they are giving you, you’ll be able identify their needs a lot quicker. There are two key ways to do observe and create an environment where the customer feels comfortable opening up to you. The first, is to be genuinely interested in what they are saying to you. The second, is to ask simple questions that provide specific responses that will help you understand them and their needs more.<\/p>\n

By asking questions, observing, and listening, you are on your way to exiting your own perspective and entering that of the customer. The more you can leave your own chair and sit in the empty chair, the more successful you’ll be. The business starts and ends with the customer, so maybe Jeff Bezos is on to something with that empty chair idea.<\/p>\n

https:\/\/www.inc.com\/john-koetsier\/why-every-amazon-meeting-has-at-least-one-empty-chair.html<\/p>\n","protected":false},"excerpt":{"rendered":"

Amazon and Jeff Bezos are conquering the world at an increasingly fast pace. Yet there’s one thing missing at every meeting no matter the topic, audience, or attendance, and that is a person in a single chair. Amazon’s empty chair policy has carried into every meeting since it’s founding, and it is rooted in the […]<\/p>\n","protected":false},"author":1195,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8586","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/8586","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/1195"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=8586"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/8586\/revisions"}],"predecessor-version":[{"id":8587,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/8586\/revisions\/8587"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=8586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=8586"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=8586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}