{"id":8630,"date":"2022-02-17T16:50:03","date_gmt":"2022-02-17T16:50:03","guid":{"rendered":"http:\/\/gccwebsites.com\/startupsales\/?p=8630"},"modified":"2022-02-17T16:50:39","modified_gmt":"2022-02-17T16:50:39","slug":"apples-steps-of-service","status":"publish","type":"post","link":"https:\/\/gccwebsites.com\/startupsales\/apples-steps-of-service\/","title":{"rendered":"Apple’s “Steps of Service”"},"content":{"rendered":"

Some large companies have very specific training techniques that every customer service employee is trained in. For Apple, it\u2019s a five-step process called the Apple \u201csteps of service\u201d. Apple didn\u2019t invent the steps of service, the Ritz-Carlton did, however the original technique used three steps while apple uses five. When serving customers in Apple stores, employees are told to follow Apple\u2019s \u201csecret sauce\u201d to ensure a sale either immediately or eventually happens.<\/p>\n

A<\/strong>pproach customers with a personalized, warm welcome.\"\"<\/a><\/p>\n

P<\/strong>robe politely to understand all the customer\u2019s needs.<\/p>\n

P<\/strong>resent a solution for the customer to take home today.<\/p>\n

L<\/strong>isten for and resolve any issues or concerns.<\/p>\n

E<\/strong>nd with a fond farewell and an invitation to return.<\/p>\n

You\u2019ll notice the steps spell out \u201cApple\u201d, this is done to make the steps easier to memorize for employees. While these steps are not guaranteed to be followed perfectly by every employee, Apple has enough employees that can walk through the steps that almost every visit to an Apple store is going to be a positive experience where your needs will be assessed, and a solution will be presented, all in a friendly manor.<\/p>\n","protected":false},"excerpt":{"rendered":"

Some large companies have very specific training techniques that every customer service employee is trained in. For Apple, it\u2019s a five-step process called the Apple \u201csteps of service\u201d. Apple didn\u2019t invent the steps of service, the Ritz-Carlton did, however the original technique used three steps while apple uses five. When serving customers in Apple stores, […]<\/p>\n","protected":false},"author":837,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[166,23],"tags":[43,9,89,21,85],"class_list":["post-8630","post","type-post","status-publish","format-standard","hentry","category-sales-experience","category-sales-process","tag-apple","tag-sales","tag-salespeople","tag-techniques","tag-technology"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/8630","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/837"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=8630"}],"version-history":[{"count":2,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/8630\/revisions"}],"predecessor-version":[{"id":8693,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/8630\/revisions\/8693"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=8630"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=8630"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=8630"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}