In the world of sales, it is easy to get caught up in trying to sell the features of our product. A salesperson wants to sell a product, and as a result, it is easy for them to go on and on about what their product can do. The failure in this is that the salesperson forgets to make the connection between cool features, and relevance to the potential client.<\/p>\n
The features of any product serve to satisfy a deeper need or desire of the client, so a salesperson should base their pitch around that. The client will not automatically hear about the features of a product and make a connection to how that can satisfy their underlying cares.<\/p>\n
For instance, if a company made very protective phone cases, their success in marketing would come from promoting why people’s phones are truly valuable to them, with a slight mention of protection. This is an example of benefits selling because they make the connection for prospective customers. Feature selling would be a commercial just based on promoting the features of the case.<\/p>\n
This is why focusing on the real benefit of prospective clients, rather than the features of your own products, is so important.<\/p>\n","protected":false},"excerpt":{"rendered":"
In the world of sales, it is easy to get caught up in trying to sell the features of our product. A salesperson wants to sell a product, and as a result, it is easy for them to go on and on about what their product can do. The failure in this is that the […]<\/p>\n","protected":false},"author":1238,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8712","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/8712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/1238"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=8712"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/8712\/revisions"}],"predecessor-version":[{"id":8714,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/8712\/revisions\/8714"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=8712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=8712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=8712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}