I ran across an interesting article today about how to sell something in 60 seconds. At first glance, I was skeptical because of the title, \u201cHow can you sell something in 60 seconds?\u201d However, after reading a little further I was actually impressed. \u00a0Tony Parinello, author of the article highlighted\u00a0a few key principles we have been learning in class with a slightly different twist.<\/p>\n
Parinello talked about listening and understanding your prospects pain. He said, \u201cWhen interacting with a prospect, you must first seek to understand what’s going on in the other person’s world. Then and only then will your ideas be accepted and understood by the prospect.\u201d The way Parinello suggested doing this was by the \u201cRule of 60.\u201d Never talk for more than 60 seconds without making sure that your prospect is following. Launching into a three minute sales pitch as soon as your prospect asks a question is a surefire way to lose him. Instead, talk to\u00a0them in approximately 60-second periods and ask open-ended questions to help keep them engaged. Always make sure you are following the pain of the customer. Don\u2019t assume that you know the answers.<\/p>\n
I thought it was interesting that this article asserted some of the same principles we have been learning in class and in our reading this semester. There is no doubt that a\u00a0paradigm shift in the world of selling is happening, now is the time to capitalize on selling opportunities and learn a\u00a0new way of selling.<\/p>\n","protected":false},"excerpt":{"rendered":"
I ran across an interesting article today about how to sell something in 60 seconds. At first glance, I was skeptical because of the title, \u201cHow can you sell something in 60 seconds?\u201d However, after reading a little further I was actually impressed. \u00a0Tony Parinello, author of the article highlighted\u00a0a few key principles we have […]<\/p>\n","protected":false},"author":49,"featured_media":875,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/874","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/49"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=874"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/874\/revisions"}],"predecessor-version":[{"id":876,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/874\/revisions\/876"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media\/875"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=874"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}