{"id":8817,"date":"2022-03-07T17:23:19","date_gmt":"2022-03-07T17:23:19","guid":{"rendered":"http:\/\/gccwebsites.com\/startupsales\/?p=8817"},"modified":"2022-03-07T17:23:19","modified_gmt":"2022-03-07T17:23:19","slug":"brutally-honest-selling","status":"publish","type":"post","link":"https:\/\/gccwebsites.com\/startupsales\/brutally-honest-selling\/","title":{"rendered":"Brutally Honest Selling"},"content":{"rendered":"<p><iframe title=\"Brutally honest car dealership ad goes viral\" width=\"640\" height=\"360\" data-src=\"https:\/\/www.youtube.com\/embed\/bNNSgadhCOc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<p><iframe title=\"Brutally honest car dealership ad goes viral\" width=\"640\" height=\"360\" data-src=\"https:\/\/www.youtube.com\/embed\/bNNSgadhCOc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<p>Several years ago, a car dealership was struggling to sell an old car. Instead of trying to hide or pull the customers attention away from the rust, check engine light, or other problems associated with this car, the ad on Facebook highlighted these \u2018features\u2019. The car salesman was brutally honest, going as far as showing zoomed in pictures of the rust as part of the ad. As a result, the old car was sold in less than twenty-four hours and the Facebook ad went viral, leading to increased traffic at this car dealership.<\/p>\n<p>The brutal honesty of the car salesmen led to his success. The customer knew exactly what they were getting. They didn\u2019t feel like they were being tricked. This led them to be more trusting of the car salesman, and ultimately make the purchase.<\/p>\n<p>The customer would have discovered the rust and other problems soon after purchasing anyway. Had the dealership not disclosed all this information, the story would have a very different ending. The customer would be upset, and encourage their friends to NOT buy from this dealership as opposed to the increased traffic that came as a result of the brutally honest Facebook ad.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Several years ago, a car dealership was struggling to sell an old car. Instead of trying to hide or pull the customers attention away from the rust, check engine light, or other problems associated with this car, the ad on Facebook highlighted these \u2018features\u2019. The car salesman was brutally honest, going as far as showing [&hellip;]<\/p>\n","protected":false},"author":829,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[364,23,197],"tags":[],"class_list":["post-8817","post","type-post","status-publish","format-standard","hentry","category-automotive-sales","category-sales-process","category-salesmen"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/8817","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/829"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=8817"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/8817\/revisions"}],"predecessor-version":[{"id":8818,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/8817\/revisions\/8818"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=8817"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=8817"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=8817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}