{"id":8846,"date":"2022-03-08T16:25:44","date_gmt":"2022-03-08T16:25:44","guid":{"rendered":"http:\/\/gccwebsites.com\/startupsales\/?p=8846"},"modified":"2022-03-08T16:25:44","modified_gmt":"2022-03-08T16:25:44","slug":"bad-selling-equipment-case","status":"publish","type":"post","link":"https:\/\/gccwebsites.com\/startupsales\/bad-selling-equipment-case\/","title":{"rendered":"Bad Selling &#8211; Equipment Case"},"content":{"rendered":"<p>I recently purchased a Pelican case to transport and protect my photo and video equipment. In my research on which case I should purchase I stumbled upon this video which did a terrible job of selling the product. Rather than embrace the &#8220;features tell, benefits sell&#8221; moniker this video tells the viewer a laundry list of features without once explaining why they are beneficial.<\/p>\n<p>These cases are used for a few distinctly different applications such as transporting camera gear, audio gear, firearms, and storing medical supplies. Each of these uses is quite distinct and a buyer in each of these categories wants to know how this case will benefit them with their distinct needs. \u00a0A good video would have showed the viewer how it can accommodate each specific usage by showing examples of equipment stored within the case rather than effectively reading them the manufacturer&#8217;s specification sheet.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"Pelican 1450 Case with Foam, Black (Camera, Gun, Equipment Case)\" width=\"640\" height=\"360\" data-src=\"https:\/\/www.youtube.com\/embed\/GO7BSKXnCVE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I recently purchased a Pelican case to transport and protect my photo and video equipment. In my research on which case I should purchase I stumbled upon this video which did a terrible job of selling the product. Rather than embrace the &#8220;features tell, benefits sell&#8221; moniker this video tells the viewer a laundry list [&hellip;]<\/p>\n","protected":false},"author":958,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[227,383,256,98,2,197],"tags":[],"class_list":["post-8846","post","type-post","status-publish","format-standard","hentry","category-artsentertainmentphotography","category-attention-to-detail","category-businesssales","category-just-dont","category-sales-tips","category-salesmen"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/8846","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/958"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=8846"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/8846\/revisions"}],"predecessor-version":[{"id":8847,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/8846\/revisions\/8847"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=8846"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=8846"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=8846"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}