As the world becomes more and more focused on online interactions and transactions, retail and in person shopping seemingly has become something “of the past”. However, I have been reading and thinking more about this issue and I believe that retail stores still have a place in the sales world.<\/p>\n
In fact, COVID may be a blessing for the retail industry in an odd way. This is due to an increase in desire from consumers for face to face and human interaction. According to Forbes, 50% of customers surveyed said that they immediately intend to head back to brick and mortar stores to begin shopping once the pandemic is over.<\/p>\n
Furthermore, there are certain products and services that simply work better when they are experienced in person: such as grocery stores, many clothing stores, and shopping for vehicles. These are industries in which many people prefer to go to the store in person so they can pick the exact bunch carton of strawberries that is the perfect ripeness, the jeans that fit just right, or the car that they feel comfortable and safe in. These experiences are difficult to replicate in an online buying experience.<\/p>\n
In conclusion, I think that the COVID pandemic, which would seemingly reduce in person shopping has lead to a mini revival in brick and mortar shopping as people crave human interaction and stores are better equipped with technology to meet their needs.<\/p>\n
<\/p>\n
Article Link: https:\/\/www.forbes.com\/sites\/forbesbusinesscouncil\/2021\/06\/04\/is-experiential-retail-still-relevant-in-2021\/?sh=55940fb34392<\/p>\n","protected":false},"excerpt":{"rendered":"
As the world becomes more and more focused on online interactions and transactions, retail and in person shopping seemingly has become something “of the past”. However, I have been reading and thinking more about this issue and I believe that retail stores still have a place in the sales world. In fact, COVID may be […]<\/p>\n","protected":false},"author":825,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8862","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/8862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/825"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=8862"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/8862\/revisions"}],"predecessor-version":[{"id":8863,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/8862\/revisions\/8863"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=8862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=8862"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=8862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}