Recently in an article I read, Anderson Peterson, the CEO of Signal Sciences, shared a little about the experience he had while working at The North Face while he was in college. Peterson stated that while he loved The North Face and their products, if a customer walked into the store and asked for something that the company couldn\u2019t provide, he would recommend the customer go to another store that would be able to better suit their needs. Suggesting a different store actually had a very positive effect on Peterson\u2019s customers, he stated \u201cFunny thing was, they always ended up buying at least something from me because they were so shocked I wasn’t just pushing our products on them.\u201d Because of Peterson\u2019s honesty, his customers trusted him and usually made the voluntary choice to buy from him anyway. He ended his story with \u201cA great lesson I learned from this is that the best salespeople are the ones you trust.”<\/p>\n
This story fits very well with what we have been learning in class, and I think it is a great example of what we have learned about the importance of trust. Truth + Transparency = Trust. Peterson was truthful and transparent with his customers, and he didn\u2019t try to push the stores products onto them. By doing this he showed his customers that he genuinely cares for their needs and that they can trust him. This trust ultimately resulted in sales, and satisfied customers that didn\u2019t feel like they were being forced into buying something.<\/p>\n","protected":false},"excerpt":{"rendered":"
Recently in an article I read, Anderson Peterson, the CEO of Signal Sciences, shared a little about the experience he had while working at The North Face while he was in college. Peterson stated that while he loved The North Face and their products, if a customer walked into the store and asked for something […]<\/p>\n","protected":false},"author":837,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,50,166,23,2],"tags":[9,220,89],"class_list":["post-8877","post","type-post","status-publish","format-standard","hentry","category-perspectives-on-sales","category-relationship-selling","category-sales-experience","category-sales-process","category-sales-tips","tag-sales","tag-sales-experience","tag-salespeople"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/8877","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/837"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=8877"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/8877\/revisions"}],"predecessor-version":[{"id":8878,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/8877\/revisions\/8878"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=8877"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=8877"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=8877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}