In my experience, I have found tremendous value in taking a few minutes to read short articles online about sales or business. There are many places to find valuable sales-related articles that provide a lot of wisdom and insight. One such place is LinkedIn, another is entrepreneur.com. This article, \u201cShortcut to the Perfect Sales Call\u201d by Matt Fore is of particular value in refining your sales conversations.<\/p>\n
Fore provides several tidbits of wisdom in this article. First, he begins by petitioning for salespeople to eliminate the cheesy sales talk such as, \u201cSo, you\u2019re a fan of the Dodgers, huh?\u201d. He makes the point to move away from the disingenuous conversation. People can often tell when you\u2019re disingenuous with your conversation starters, whereas if you talk to them like they are regular people, there won\u2019t be any red flags going off in their heads. If they feel their first contact or the start of the conversation is disingenuous, they will not trust that the rest of the conversation is genuine. Just be \u201creal\u201d with your potential buyers.<\/p>\n
Another point Fore makes is to not blurt out a price too soon. This assertation by Fore highlights the need to not mention the price of your product prematurely in case the upfront mention of the cost scares the potential buyer off. Instead of mentioning the price right away and expecting the potential buyer to understand why that price reflects the product\u2019s value, perhaps spend more time explaining the value of the product and what solutions it can provide to the potential buyer before mentioning the price. If enough time is spent on explaining the value the product offers, the price mentioned might not be as much of a shock.<\/p>\n
Fore continues to highlight important sales tactics in the rest of his article. Use these tips to help refine your sales process.<\/p>\n
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