{"id":902,"date":"2015-03-19T15:20:01","date_gmt":"2015-03-19T15:20:01","guid":{"rendered":"http:\/\/gccwebsites.com\/startupsales\/?p=902"},"modified":"2015-03-19T15:20:01","modified_gmt":"2015-03-19T15:20:01","slug":"cereal-sales-slumping-the-need-for-convenience","status":"publish","type":"post","link":"https:\/\/gccwebsites.com\/startupsales\/cereal-sales-slumping-the-need-for-convenience\/","title":{"rendered":"Cereal Sales Slumping- The need for convenience"},"content":{"rendered":"<p>We have come to a time in our culture where sitting down at the table and pouring a bowl of cereal is considered an inefficient start to the day. \u00a0The Washington Post reported this past week that the overall market for breakfast cereals has been declining over the past year and a half (6 business quarters of declining profit reports) \u00a0They write that,<\/p>\n<p>&#8220;Breakfast cereal just isn&#8217;t the morning mainstay it once was, crowded out by other options such as yogurt, snack bars and breakfast sandwiches. And families aren&#8217;t sitting down to breakfast as often. Overall, cereal sales are down 6 percent since their peak in 2009, and they are projected to continue falling through at least 2019.&#8221;<\/p>\n<p>It seems clear that breakfast people in general are seeking a more convenient mode of eating the first meal of the day. \u00a0While I doubt that cereal businesses will ever really go out of business, it seems to me that they would do well to better identify the pain of their target marget and respond accordingly.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We have come to a time in our culture where sitting down at the table and pouring a bowl of cereal is considered an inefficient start to the day. \u00a0The Washington Post reported this past week that the overall market for breakfast cereals has been declining over the past year and a half (6 business [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-902","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/902","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=902"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/902\/revisions"}],"predecessor-version":[{"id":903,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/902\/revisions\/903"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=902"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=902"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=902"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}