Recently, I learned about a very interesting small business in New York City called Schizophrenic.NYC. It was founded by Michelle Hammer who happens to have Schizophrenia. She founded her company to spread awareness about mental illness, specifically Schizophrenia in the New York homeless population.<\/p>\n
Hammer has an interesting idea to sell. When she sells her product, it is so much more than just a T-shirt or a mug. As such, she really utilizes story telling as her main selling strategy. She will set up a stand on the crowded streets of New York, and when someone stops to see what she\u2019s selling, she will talk to them about mental health as opposed to the T-shirt. As a result, customers are more inclined to buy a T-shirt because they know they are supporting a larger cause.<\/p>\n
Hammer also has to manage misconceptions. However, it is not Michelle who is the one making assumptions. She has had customers in the past yell at her because she \u201cdoesn\u2019t understand Schizophrenia\u201d. Hammer has to be patient, and find ways to clear up this misconceptions. By being patient and asking good, open-ended questions, she has found success in clearing up assumptions.<\/p>\n
Overall, this was a really interesting story to read. It was awesome to see how an entrepreneur is using sales techniques to make a difference in a unique way.<\/p>\n","protected":false},"excerpt":{"rendered":"
Recently, I learned about a very interesting small business in New York City called Schizophrenic.NYC. It was founded by Michelle Hammer who happens to have Schizophrenia. She founded her company to spread awareness about mental illness, specifically Schizophrenia in the New York homeless population. Hammer has an interesting idea to sell. When she sells her […]<\/p>\n","protected":false},"author":829,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9513","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/9513","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/829"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=9513"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/9513\/revisions"}],"predecessor-version":[{"id":9514,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/9513\/revisions\/9514"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=9513"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=9513"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=9513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}