Rule 14 states that a prospect who is listening is no prospect at all. \u00a0I think this is one of the hardest rules to follow because it is so easy to want to tell your prospect everything that you can do to help them. \u00a0I know that I want to show people want I am going to sell them is valuable, and I often forget they have needs that I don’t know about.<\/p>\n
I think Rule 14 is also a big piece of the kind of selling that is customer focused, and not seller focused. \u00a0The shift in selling from the dreaded “used car salesman” to a salesman that cares about the customer is a large shift that makes Rule 14 so vital.<\/p>\n
I think in balance with Rule 14 it is good to be sure you are explaining yourself well, and not only listening. \u00a0You want to let the customer talk and explore pain, but you also then want to be able to have the tools to step in and show them how you can help them solve their pain. \u00a0It has to be a good balance of both I think, just like any other conversation you have. \u00a0You want to find out where you customer is, and then meet them there.<\/p>\n","protected":false},"excerpt":{"rendered":"
Rule 14 states that a prospect who is listening is no prospect at all. \u00a0I think this is one of the hardest rules to follow because it is so easy to want to tell your prospect everything that you can do to help them. \u00a0I know that I want to show people want I am […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-964","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/964","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=964"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/964\/revisions"}],"predecessor-version":[{"id":965,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/964\/revisions\/965"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=964"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=964"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}