{"id":9846,"date":"2023-02-18T18:27:59","date_gmt":"2023-02-18T18:27:59","guid":{"rendered":"http:\/\/gccwebsites.com\/startupsales\/?p=9846"},"modified":"2023-02-18T18:27:59","modified_gmt":"2023-02-18T18:27:59","slug":"dont-assume-listen-and-learn","status":"publish","type":"post","link":"https:\/\/gccwebsites.com\/startupsales\/dont-assume-listen-and-learn\/","title":{"rendered":"Don&#8217;t Assume: Listen and Learn"},"content":{"rendered":"<p>When selling, it is so easy to start talking about your product and informing the buyer about it and how it can help them.\u00a0 It is even easier to not stop running your mouth and ask what they want or what they need.\u00a0 Sometimes it seems like salespeople just love the sound of their own voice.\u00a0 The buyer tells the seller what they want and it goes right over their head and they dive into their products. I think of when Coach Dido came to class and went over his sales pitch to the doctor who kept asking what else does he have.\u00a0 It is fine and dandy having all of these products to sell and being knowledgeable of what you have, but how can they help the buyer and their needs?<\/p>\n<p>In a selling situation it is best to ask questions, listen, and learn.\u00a0 That means actually listen to what they are saying and not nodding your head mindlessly and then going on with your script.\u00a0 It is ineffective for a salesperson to assume that they know what the customer wants just from the first few things the buyer says, you have to keep digging, ask more questions.\u00a0 If someone comes into our shop and say they want a transmission and tell us they have a Mack truck does not mean immediately we start looking at Mack transmissions for them.\u00a0 We listen and see if they actually do need to get a new one or if the one they have can be fixed and also if it is actually a Mack transmission they have or if they have a Fuller or Spicer.<\/p>\n<p>Listening can go so far in sales relationship and can lead to being very fruitful.\u00a0 No one likes a know it all salesperson who dominates the conversation.\u00a0 As sellers, we are there for them and their needs.\u00a0 The best way to understand what they need we have to listen.\u00a0 Listening then avoids assuming what they need.\u00a0 Asking questions deeper into their needs and then when you know what they are looking for, you can use your expertise to help them in their decision.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When selling, it is so easy to start talking about your product and informing the buyer about it and how it can help them.\u00a0 It is even easier to not stop running your mouth and ask what they want or what they need.\u00a0 Sometimes it seems like salespeople just love the sound of their own [&hellip;]<\/p>\n","protected":false},"author":3097,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9846","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/9846","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/3097"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=9846"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/9846\/revisions"}],"predecessor-version":[{"id":9847,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/9846\/revisions\/9847"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=9846"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=9846"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=9846"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}