When Trudy Cathy White came to talk to us she did a very good job at selling the brand and the history of the brand.\u00a0 One thing that she was strong at that was obviously a focal point for their brand is the natural human emotion involved with business. She told us about how her father started off with one store and then the tragedy that the family went through that was the second store burning down.\u00a0 She also talked about her fathers morals when it came to owning the business and how he didn’t want to become places like burger king and McDonalds.\u00a0 We also got to see the video of her father hanging out with the kindergarten kids and how excited he was to be with them.\u00a0 These are just a few examples of the many ways in which she made her sales pitch down to earth and emotional.\u00a0 It is easy to feel disconnected when hearing a sales pitch from a big time person or company, but if you add in the human emotion aspect it feels more real to the customer.\u00a0 They can empathize and feel connected to it.\u00a0 This emotion is something that chick fila is always a very good example of in everything they do.\u00a0 This is what makes that company stand out among the rest.<\/p>\n","protected":false},"excerpt":{"rendered":"
When Trudy Cathy White came to talk to us she did a very good job at selling the brand and the history of the brand.\u00a0 One thing that she was strong at that was obviously a focal point for their brand is the natural human emotion involved with business. She told us about how her […]<\/p>\n","protected":false},"author":3119,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[477],"tags":[],"class_list":["post-9886","post","type-post","status-publish","format-standard","hentry","category-salesman-qualities"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/9886","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/3119"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=9886"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/9886\/revisions"}],"predecessor-version":[{"id":9887,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/9886\/revisions\/9887"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=9886"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=9886"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=9886"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}