The point of selling anything is to turn a profit. People often think of this as the actual monetary compensation you receive as result of providing a good or a service to your client. However, sometimes this isn’t all there is. This month, I have been working on a deal with the popular Christian and conservative satirical news site, The Babylon Bee. They hosted a huge gala for all of their biggest donors in Ft. Worth, Texas and wanted custom printed Bee cake pops for their VIP guests. I started working this deal back in September of 2022 and the deal was not finalized until early February of 2023– a lot of back and forth on the email! Anyway, one of the things that made the deal take as long as it did, was negotiations on how we would be compensated for these cake pops. However, what was unique about this the negotiations were not monetary. The deal we ended up with consisted of a special half-off pricing in exchange for a sponsored email message featuring our cake pops endorsing our next set of holiday-themed cake pops. This email goes out to almost two million recipients. I actually did not make the final decision– my boss did. When she and I talked about the deal, she found it worth it to give the cake pops to The Babylon Bee at cost in order to have that brand association as well as the email endorsement and advertisement. What was the ROI? To be determined. Not sure if it was worth it or not, but we will once the ad runs later.<\/p>\n
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The point of the story is sometimes it is advantageous to give up some of your profit margins (or in this case ALL of your profit margins) for something that may lead to many more sales down the road. That is essentially the gamble we took here! There is more than money that goes around in sales.<\/p>\n","protected":false},"excerpt":{"rendered":"
The point of selling anything is to turn a profit. People often think of this as the actual monetary compensation you receive as result of providing a good or a service to your client. However, sometimes this isn’t all there is. This month, I have been working on a deal with the popular Christian and […]<\/p>\n","protected":false},"author":3115,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9942","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/9942","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/3115"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=9942"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/9942\/revisions"}],"predecessor-version":[{"id":9943,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/9942\/revisions\/9943"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=9942"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=9942"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=9942"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}