SEO is extremely important in today’s world for photographers. Being a photographer myself, I found this specific topic extremely interesting. According to a site I read, one of the main SEO tips for photographers is to make sure photos on your website are optimized. Keeping your photos at the original size or larger is too large for the web, and may decrease the speed of your website overall. This could decrease traffic on your website if people have to wait for images or other information to load, especially when they are trying to find something out now.
Another important SEO tip for photographers is to be sure to use alt tags. Google cannot read and understand images, so alt tags are used to tell Google what the image is, and make things more searchable for the users of your photography website. The article I read uses an example of a future bride. Imagine she was searching for a type of wedding dress, and used a search of “modern wedding dresses”. If you use an alt tag for this search on one of your wedding photos, you increase the chances of your photos being seen from brides-to-be that may be using this search. This both increases the chance for a potential photo lead, and gets more traffic to your photography website.
A third tip for photography websites is to create your own blog. This not only let’s potential customers know what you are up to and all your recent photoshoots, but it provides Google with keywords that will help your website get higher in the ranks for specific search terms that your potential customers use if they are looking for a photographer.
Photography is a huge field, and the SEO possibilities are almost endless when it comes to increasing traffic to your website and ultimately generating new leads. The tips provided above as well as many others will help take your photography business to the next level, and get your website higher on the Google search rank. I found the article I read extremely helpful to my own photography business, and I will definitely be using these tips to optimize my website.
Source: https://flothemes.com/everything-photographer-seo/
3 Responses
Thank you for sharing these tips on SEO for photographers! The use of alt tags and optimized images, as well as blogging, can increase traffic to photography websites and improve search ranking. I have a friend that is a photographer ill have to tell him about these tips. Great post!
I thought that it was really important that you mentioned the size of pictures on a website. I feel like a lot of people forget about picture sizing on a website.
I had no idea that optimizing images would be so important! But it definitely makes sense if you want to get your photography off the ground. Having a blog and combining the text content with visual content makes a great way for Google to recognize your work. Great post!