Throughout this class, I have learned that SEO is much more than just adding keywords to a website. SEO is about helping search engines and users understand a website clearly. A successful website needs useful content, strong organization, technical accuracy, and a good user experience. One of the biggest things I learned is that SEO […]
SEO is not only about writing content and earning links. It also involves measuring performance and making sure search engines can access your website. Three important tools for this are Google Search Console, XML sitemaps, and Google Analytics. Google Search Console helps website owners understand how their site performs in Google Search. It can show […]
Structured data is information on a website that is organized in a clear format so SEs can understand it more easily. While normal website content is written for people, structured data helps explain that content to SEs in a more direct way. For example, a webpage might list a business name, hours, services, reviews, prices, […]
PageRank is one of the original ideas behind how Google ranked websites. It was created by Larry Page and Sergey Brin (the founders of Google) while they were at Stanford. The basic idea was that links could be used to measure the authority and trustworthiness of a website. PageRank works by looking at both the […]
When people think of SEO, they usually think about search keywords, titles, and written content. While those things are important, links are a huge factor that help SEs understand whether a website is trustworthy and useful. A link is a connection between websites. When another website links to your site, it can act almost like […]
SEO terms can be confusing. Here are is a short list of definitions: H1 Tag: An element of HTML that shows the computer the primary heading of a webpage. This is important to implement so that the search engine bots can efficiently crawl and index your website. Keyword Proximity: How close your keywords are to […]
Approaching link earning can be a challenging SEO process. Here are 13 ways that you can earn links that we discussed in class:
What is Google’s E-E-A-T framework? It stands for Experience, Expertise, Authoritativeness, and Trustworthiness. According to Google E-E-A-T: What It Is & How It Affects SEO, EEAT is a framework that Google’s human reviewers use to assess content quality. These are four values that you need as a business and website owner to be successful. EEAT […]
Conducting keyword research can be a daunting task. Luckily, in SEO class, we learn just how to do that! First, you must identify your target audience and try to understand them more. You can do this by creating personas for different segments of your audience. You can have fun with this—give each persona a unique […]
Optimizing your website for the general search engine results page and the local results page is similar, but there are a couple differences. In general, keyword research, proper site anatomy, finding your target audience, using white hat SEO, and other best practices are the same. For local results, you must ensure to create a Google […]