Keyword Research is essential for those who are designing and maintaining websites with content they want to be discovered. While the world of SEO may seem complicated, beginning the process of optimizing your website starts with keyword research. Just like your potential viewers, you must first do some searching yourself.
Keyword research begins with asking questions like:
- Who am I trying to reach?
- What are they searching for?
- What am I providing them with?
- How would they like to receive this content?
Once you have defined these attributes and goals, you can begin to tailor your website to fit their needs. Asking questions and finding your own answers leads you to create content and optimize that content with a more thorough understanding of your audience and their perception of your content.
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