According to Google’s John Mueller, companies should be looking at their “awesomeness” to improve SEO. But how do you create awesomeness with billions of websites online? Anna Crowe explains in her article, “Top 8 Goggle Ranking Factors, What really matters for SEO,” that there are key ranking factors companies should target to improve SEO. Google […]
When I think of search engine optimization, it is easy for me to define it as, essentially, getting your website as close as possible to the top of the search results of Google, Bing, Yahoo!, DuckDuckGo, etc. But the problem with this definition is that it overlooks the actual people who type into the search […]
Methods to Research & Analyze Your Audience for SEO One of the main ways to make sure you gather the key demographic data is using keyword research. Once you have a great list of keywords, select the top five that represent your brand and figure out which demographics associate with those words or phrases. Figuring […]
In the article, 7 Compelling Reasons Why You Need to Hire an SEO Expert for Your Business, Gajura Constantin advises that SEO should be done by someone with technical expertise. Constantin says SEO brings many benefits and using a professional will have proven results. SEO might not be cheap, but hiring out instead of forming […]
When working to optimize SEO, it is important to keep in mind the platform you are on. Each platform has a different algorithm and a different audience. For example, if you are looking to sell a product, the SEO process is going to look very different if you are posting your product on Etsy compared […]
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When talking about search engine optimization, beginners like myself seem to learn first about what company really is in charge of it, in this case Google is the search platform that we all use in order to start a new website, search new topics, and even get an insight of what is going on around […]
There are four types of SEO. On-page SEO, off-page SEO, technical SEO, and local SEO. White hat, black hat, and grey hat are different approaches to SEO. On-page SEO is activity that happens directly on the page or site. Optimization for this includes factors like keywords, descriptions, titles, images, headers, etc. Off-page SEO focuses on […]
Search Engine Optimization or SEO is a proven process to help improve the content on a website to drive more traffic to it by helping to raise the site on search engines to the top. Google grades your website then ranks it for external searchers when looking things up. To improve the rank of your […]
Search engine optimization is essential for every modern website, but there are specific tips for certain types of websites. Blogs are one of the most popular websites on the internet today, so anyone who’s creating one will need customized tips that are tailored to their work. The top three tips for blog optimization are adding […]