Search Engine Optimization or SEO is a proven process to help improve the content on a website to drive more traffic to it by helping to raise the site on search engines to the top. Google grades your website then ranks it for external searchers when looking things up. To improve the rank of your website you must target your specific target market by taking these steps.
- Identify your base words.
- Free keyword research on Google
- Use a keyword research tool
- Check competitors keywords
- Pick the right keywords
- Pull a mix of keywords
Taking these steps will help drive your website to the top of search boards on Google and other search engines and will drive more people to your website.
Source:
Nas Academy posted on January 7th.
How to Do SEO Keyword Research | Nas Academy
Joey Guida
One Response
Exploring competitors’ SEO strategies, where possible, can help you to take advantage of keywords that have been missing from your website and causing you to lose business to a competitor. It can also direct you to new opportunities for target markets. They may be approaching similar target users from a different angle. For example, women who bake versus moms who bake are two different angles of similar (though, not the same) target markets. This slight difference in target market can help you to either capitalize on your unique marketing and product development angle or expand your target market.