What ranking factors should you focus on in 2023

According to Google’s John Mueller, companies should be looking at their “awesomeness” to improve SEO. But how do you create awesomeness with billions of websites online? Anna Crowe explains in her article, “Top 8 Goggle Ranking Factors, What really matters for SEO,” that there are key ranking factors companies should target to improve SEO. Google uses hundreds of ranking factors, but they are constantly adjusting these factors to meet the needs of the searchers. The eight ranking factors that Crowe highlights are: high quality content, mobile first, page experience, page speed, on-page optimization, internal links, external links, local. Crowe says it is important for companies to dive into their google analytics to study and learn the search intent of the user. Companies, such as CoSchedule, have seen significant increase in traffic, due to organizing the SEO strategy to meet user intent. She also highlights the importance of a mobile friendly site. The modern world revolves around smart phones, and many users primarily use their smartphones to complete searches. Therefore, it is critical to have a user friendly and easily accessible site for mobile usage. Crowe writes about the importance of Core Web Vitals and a secure site, which also improves SEO. Core Web Vitals impacts the usability and conversions of the site, allowing you to see and execute the decisions of the user. Metadata and Schema is another aspect that improves SEO. Metadata includes your title, tag, and description, which Google can use as a snippet to better match the user’s search request. It is important to describe and tag the content of the site in the best possible manner. Schema is a hidden component that tells search engines more about your content.