Keyword research is a crucial element of SEO since it allows you to better understand your target market. It can aid in finding what people are searching for, how many are searching, and the format they want to view the information. With the ever-increasing volume of search terms, it is important to diversify website pages by optimizing each for uniquely valuable keywords. The goal is to stand out and the choice of keywords is important. Keywords too high or low in volume will create the inability for people to find the page. This is a very interesting topic due to the depth it analyzes how people search. It asks questions about every aspect of the search and helps reach your target audience.
Britney Muller and the Moz staff
One Response
I agree with everything said in this post. Keywords are crucial to SEO. It is sometimes harder for me to think outside the box to find some unexpected ones, but I know there are several tools to measure what keywords are most effective for a website. They are definitely something I am looking forward to learning more about this next semester.