Why is SEO important if your business is already doing good? Why waste the time and the money involved? Here’s why: “create long-term brand awareness, expand your target audiences and earn more revenue, then search engine optimization is crucial.”
1. Having a site that is a high rank on the results page provides credibility. It shows the customers that you are legit and especially credible. Researching keywords and leveraging what people search will drive more traffic to your site and Google will start to rank it higher as more and more people visit the site.
2. SEO does not have to cost a lot, or any at all if you choose to do it. The only thing it cost is more of your time, unlike pay-per-click strategies. These search engines help you find customers and see which content is relevant to your consumers. The goal is to compare that with your competitors and have more relevant content than them.
3. SEO also provides data you can actually use! SEO provides quantifiable data to see what things are working and which are not. It helps track changes in rankings, conversions as well as the amount of website traffic. Especially Google Analytics which tracks everything to extreme detail which can provide a great in depth analysis of what is working and what needs improvement.
3 Responses
These are all really good points! I especially agree with SEO helping your site/company appear more credible. Sites that tend to rank highly in Google are typically used and navigated more frequently, leading me to trust them more. I also agree with SEO providing valuable data. With SEO, as with all areas of business, it is important to constantly evaluate what is working well and make the appropriate adjustments. Google Analytics is an important tool in making educated changes to your strategy.
Good point about using SEO to gain credibility! There’s a reason why people rarely go to the second page of Google for their searches. They know that the top results are the most trustworthy and popular for a reason. I also liked how you mentioned getting hard data you can use to improve your website and business. Good post!
SEO is crucial for businesses, even if they are already doing well you touching on that is why we all took the class and why learning about it is so important. good read overall and interesting topic