AI is quickly becoming popular in the world of search. Recently, Bing announced that they are using AI to power search, leaving many people wondering if Google would follow suit. Shortly after, Google announced the release of their own AI powered search engine. With this new feature, users are able to search using text and images simultaneously. The new update also allows customers to use Google lens to search directly from their mobile devices. This is not the first time Google has used AI to strengthen their services, in the past, they used AI to improve the company’s language understanding. AI is changing the way that search is executed, and its efficiency. Google is already a household name, and the leading search engine. Now with their AI powered multi-search and new Google lens search, they are changing the game even more.
3 Responses
AI is a tool that has become a lot more efficient recently. It will be interesting to see how AI changes the way we search and SEO techniques itself. That being said, I think there are also a lot of negatives that should be taken into account regarding AI, but it is coming whether we like it or not.
AI is a very interesting tool that I believe could make an immense impact on SEO. It makes sense that the two biggest search engines are utilizing it and I wonder how searching will be in the near future. This feature definitely makes searching easier as you mentioned with the Google lens but I wonder if user privacy will be affected as AI becomes more prominent.
I have read something similar to this. This is going to be helpful in search in general, but it will ultimately appeal to the older generation.