SEO has innumerable benefits for business owners and website creators, but oftentimes there are tools and tips that go unnoticed by those working in SEO. “Shoulder Niches” are one of these secret tricks. A Shoulder Niche is a specific field or topic that relates to your main topic in what may seem like a very indirect way.
Perhaps you work in an uninteresting field for which it is difficult to create interesting, engaging, and entertaining content. What you may need to pursue is Shoulder Niche. Find the fun and unique connections between your foundational content and the fields surrounding it.
Finding these connections can help you create specialized content that has a wide range. Developing that wide range will broaden the scope of your website and attract more viewers to your website, as they will find you as the result of searching a related topic to what you provide.
Source: https://backlinko.com/actionable-seo-tips#shoulder
One Response
This is an interesting and very helpful tool. I can imagine in some fields it is hard coming up with creative and interesting content all the time. This tool can make that field seem a lot more interesting to viewers and may cause them to invest more into it.