According to Jennifer Davis at Angel SEO Services, “Keyword ontology is changing the way marketers perform keyword research.” Understanding who your target users are – what motivates them and how they perform searches – is vital to the search engine optimization process. Keywords are the bridge between your website and your target user. Keyword ontology […]
(Info and quotes from: https://www.forbes.com/sites/forbesagencycouncil/2022/05/05/powerful-seo-trends-that-are-dominating-2022/?sh=45e3502d338d ) Google’s algorithm is tricky and always evolving, so it’s best to always be aware of how you are staying on top of certain trends, search engine results, or key website metrics. “Core Web Vitals are a set of ranking factors that Google uses to see the overall experience of […]
As I was trying to come up with an idea for this blog post, I was brainstorming things that you might not see on a normal Google search or things that might not even be on the internet but still involve SEO. I came up with the idea of SEO within the app store. This […]
Google is introducing a few AI generated applications to their business. This includes an AI that will be able to understand the context behind full sentences and foreign languages. As the author stated, “Google has also given its Translate app a new design on Android, with a new look coming to iOS soon. The new […]
Microsoft is trying its hands with the new AI-powered search trend. They have recently released their first preview of the new search tool. Which allows for a more conversation-like experience. For example, you can ask it to help you make an itinerary for your upcoming trip. To help you with some code. Or to even […]
One of the biggest takeaways from this class so far for me has been the abundance of SEO tools that exist to help businesses optimize their websites. It seems like every single class, Professor Sweet introduces another group of tools. Really, this should not be surprising – SEO can mean big money for businesses, so […]
Keywords in SEO are crucial, and usually one of the first things covered when learning about optimizing a site. But not all keywords are the same. In fact, there are many different types that differ in areas like length, buyer intent, and industry. For this blog post, I’ll be covering keywords differing in length. There […]
Human beings are motivated to utilize search engines for varying purposes. When we look something up on the internet, there can be many intentions leading us to search. Understanding user intent is important for any person working in marketing and SEO. When a marketer understands the reason behind certain searches, this enables them to position […]
In SEO, understanding your target audience is a crucial step in optimizing searches since they are the ones you want to be seen by. These people are potential customers who are searching for keywords associated with what you offer. Once you identify your target audience, you can establish a strategy to ensure these people see […]