(Info and quotes from: https://www.forbes.com/sites/forbesagencycouncil/2022/05/05/powerful-seo-trends-that-are-dominating-2022/?sh=45e3502d338d )
Google’s algorithm is tricky and always evolving, so it’s best to always be aware of how you are staying on top of certain trends, search engine results, or key website metrics.
“Core Web Vitals are a set of ranking factors that Google uses to see the overall experience of a user on a particular website.” Core Web Vitals has three measurements of speed and interaction: largest content-full paint, first input delay, and cumulative layout shift. Each of these is important to have an impact on your performance.
“People also ask” is one of the most common search features. Forbes states, “to rank higher on search results, you need to provide answers in your content to commonly asked questions.” Finding the right keywords and using them in the answers that pop up in a search can be so helpful when trying to reach the right audience.
EAT is an acronym for a principle: expertise, authoritativeness, and trustworthiness. This is a measure of quality for your content. To improve your EAT, you should follow these guidelines: create unique content that people are searching for, cite your sources, include a bio that reflects the author’s expertise, and do not use auto-generated content, overwhelming advertisements, paid link campaigns, or overtly “salesy” content.
High-quality backlinks just shows that quality over quantity is what consumers want, so you have to put in the time and effort to show that your backlinks are high-quality.
Video constitutes about 82% of all global IP traffic as of the end of 2022.
AI content is continually becoming stronger. It allows for faster content creation while keeping it highly optimized.
Long-form content has been shown to rank better.
Schema markup, refreshing existing content, and the fact that newer sites are getting a chance are several other trends have done well in 2022.
2 Responses
As a user, my most productive searches (when trying to find an answer to a question, rather than shopping) include use of Google’s “People Also Ask” feature. Forbes hit the nail on the head by suggesting website designers to include those types of questions in their SEO process. Users like the quick, customizable access to information provided by the question-and-answer format.
Because SEO is always changing as processes improve and everyone gets better at it, it’s important to stay ahead of what is trending right now. Thanks for sharing this!