In SEO, understanding your target audience is a crucial step in optimizing searches since they are the ones you want to be seen by. These people are potential customers who are searching for keywords associated with what you offer. Once you identify your target audience, you can establish a strategy to ensure these people see your site. An important idea to consider is the difference between your target audience and buyer persona. A target audience is a group of people you have identified as having a possible interest in your products or service, while a buyer persona is an abstract depiction of this ideal customer. Buyer personas are founded upon qualitative and quantitative data from market/competitor research and existing customer profiles. Competitive research is another aspect of defining your target audience since you and your competitors will have similar keywords. Understanding your competitors can give you the edge but you also must survey/interview current customers. Defining your target audience should be an emphasized step in SEO as it gives insight into who you are attempting to be seen by.
https://www.semrush.com/blog/target-audience/
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