Keyword Ontology Growing in Favor Among SEO Experts

According to Jennifer Davis at Angel SEO Services, “Keyword ontology is changing the way marketers perform keyword research.” Understanding who your target users are – what motivates them and how they perform searches – is vital to the search engine optimization process. Keywords are the bridge between your website and your target user. Keyword ontology creates a network of keywords that anticipate more potential searches than simpler keyword research. Davis’ article argued that keyword ontology is quickly becoming the preferred and most effective strategy in optimizing sites.

Her article summarized the technical advantages of keyword ontology: it produces a “knowledge-based graph” of searches related to a keyword of interest and other relationships, such as social listening queries, information architectures, taxonomies or competition. “A keyword ontology is useful in that it allows business owners to better understand and identify which specific group of words is most likely associated with a company’s different products and services. This can also be useful for companies that have a product mix comprised of a vast mixture of products and/or services.” Keyword ontology enables site optimization by recognizing the relationship between a user’s initial search, and a search that very well might lead them to your site.