Making SEO Less Boring

Let’s be real, search engine optimization can be boring. The majority of it is finding and using good keywords and linking to different pages on your website. Only using one strategy can get dull quick, and probably isn’t doing much for your audience either. SEO also takes a long time to work, so there isn’t one quick-fix for all problems. The key to good SEO is integrating a variety of strategies so you have something fun to do and your visitors have interesting things to click on. So, how do you spice up your SEO in creative ways, but still get real results?

Write a Blog

If your company doesn’t already have a blog, then that should be one of the first things on your to-do list. Customers can read all about your products, values, and charity integration for as long as they like, but it’s not going to mean much unless you bring them behind the curtain. Having a blog can humanize your company and give your customers real stories that they can relate to. It’s also a great way to increase visibility and create many more opportunities for audiences to find your website.

Make a Video

Other than text and image content, creating videos on YouTube or Instagram Reels is one of the best ways to increase engagement with your company or website. It connects with more modern audiences and provides opportunities for humor and wit, personalizing your brand even more. Your videos can cover many different subjects, from informational, to advertisements, day-in-the-life, or jokes. People love to laugh, so don’t be afraid to step out of your comfort zone!

Giveaways and Contents

Especially with product companies, if your audience thinks that your brand has value, then they will compete for anything from gift cards, to free products, or even meeting up with an owner! People love getting free stuff, so doing giveaways is an easy and simple way to spread the word about your brand and remind customers that you are worth their time.