In order to enhance the search mechanism and to give the results more information about what they are about, rich snippets have been developed as a way to enhance the search mechanism. It is important to include snippets in each result to add credibility and make them more compelling for the customer. It is important to include snippets in each result to add credibility and make them more compelling for the customer. As well as images and videos, they can also contain reviews, ratings, product information, and other useful information about the product.
Snippets can shorten your search time because it you can view the big information before even opening the result you searched for. For instance in the picture listed above you can see snippets bellow every link packed full of information like the date, Ratings, number of review, etc. If you are wanting to boost your search engine optimization adding snippets can add traffic to your site.
Common types of rich snippets
- Reviews: reviews of products, businesses, restaurants, and services.
- Recipes: cooking time, ingredients
- Events: date, time, location, and ticket price
- Products: price, availability, ratings
Google and other search engines determine which link can add snippets to their page. The only links that can display these snippets are the top three or four links at the top of the page because they are the most relevant. The links under those first few usually don’t have any snippets and just have a link. This is one reason why getting your SEO up for your site is imperative to increasing traffic to your site,
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