Google analytics collects data from websites and then uses that information to provide insights into your business. To do this, you first must make a Google Analytic account. Next you need a piece of JavScript code that will measure the traction of the site. Now when someone visits the page, the code will collect information of how the user interacted with the page. When this code collects data, it takes the information and sends it to Google analytics where it is processed and reported back to the website owner. There are settings that allow you to decide which data is processed and reported. After the data is gained, it is sent to a database. This tool is extremely helpful in determining the traction your website is gaining and where it is gaining traction from.
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I agree that Google Analytics is an essential tool for any website owner who wants to understand how their site is performing and where improvements can be made. By collecting data on user interactions and behavior, Google Analytics can provide valuable insights into which pages are performing well, which ones need improvement, and where traffic is coming from. The ability to set up custom reports and dashboards, as well as segment data by various criteria, makes it easy to track progress over time and identify trends and opportunities. With this information, website owners can make data-driven decisions that can help improve the user experience, drive more traffic, and ultimately achieve their business goals.