Digital marketers are in luck because Google recently updated the features for their ads, making performance max campaigns easier and more accessible. Google announced the new features in an attempt to boost ROI, optimization, and receive deeper insights. There are several new features, one being brand exclusions. Advertisers are able to list there brands or other brands that they want excluded from. Another new feature is easier video creation. Google has provided video creation tools so that creators who lack time and experience are able to release engaging content. Finally, Google has announced new reporting and insights. Advertisers will now be able to see conversions, conversion value, cost, and other matircs of SEO. There is also a budget friendly analytics report to help creators who need an extra boost. This all allows the creator to be closer in touch with the content created, and to view how effective the advertisment campaign is performing.
2 Responses
It’s great that Google has made more advertising features accessible to people who don’t have a lot of time or money to invest in more complicated solutions. This allows a broader range of advertisers to get their campaigns on the internet and increase views. Many people think that it’s difficult to get advertisements seen on the web, but with these new features, it just allows for more entrepreneurs to enter different industries with new ideas.
I think greatest asset that they introduced was easier video creation because more people nowadays consume short video clips 5-30 seconds instead of just a still image. Things like YouTube shorts, tik tok reels, and Instagram reels as well have become increasingly popular, so this is extremely beneficial for digital marketers.