Informational content is a very important aspect of search engine optimization(SEO). If you want to boost your SEO site’s position starting with informational content is a necessity. Many people have trouble with this key aspect of informational content which will help answer vital questions of the customer from their site. When a site doesn’t answer simple questions about their company the customers will be confused and won’t see the site as being reliable. Filling your site with information from these three:
- Information presented from the author’s personal expertise or experience, based on facts.
- Factual information that is opinion-based, but sourced from reliable sources.
- Information was gathered by researching and compiling multiple opinions.
The best way to present factual based information is through data and statistics that are relevant to the product to show it is authentic. Opinion-based information is a difficult way to show information because if enough customers don’t agree with you your SEO position will drop and you will lose traffic.
The goal of search engines is to provide users with relevant and easy-to-understand information. As a result, websites that provide useful answers or information to specific questions are more likely to rank higher in position. This can also improve the credibility of a website in the readers and search engines.
3 Responses
I agree that there is great value in providing informational content for you users. Individuals use Google to find quick results to their query, so providing factual information that is easy to read is critical. Both users and search engine algorithms will pick up on this, which increases your sites SEO.
This is a crucial strategy for SEO as I believe it makes websites more trustworthy. The information on websites is ultimately what the user will be consuming, so carefully crafting reliable information and backing it up with data is key.
Hey Brendan, great post man lots of great stuff here. I really like how you laid out the main 3 points in order it allowed for a nice visual to go with the content. Also, great picture.