Writing a blog post with SEO in mind might lead you to focus on including as many keywords as possible, but there are other essential aspects of writing that will not only attract readers but keep them engaged in your writing. Here are three tips for writing that will engage readers.
- An eye-catching title
Not only should the title of your blog post attract the attention of readers, but it should also be informative. Clever titles are only useful when they accurately communicate what the post is about. You don’t want to unintentionally mislead your readers and leave them disappointed or confused.
2. Well-organized writing
Sectioning your blog posts into subsections and even bolding key terms can help readers digest and comprehend the information you are trying to share. With subsections, readers can easily skim the post first to make sure your post is relevant to them.
3. Utilizing the inverted pyramid
When writing any article, but especially a blog post designed to skim through quickly, using the inverted pyramid is a useful tool. The inverted pyramid is a writing format that puts the most useful and relevant information first and then gradually shift towards the lesser relevant information.
5 Responses
Great post! I’ve never heard of the inverted pyramid that you mentioned. I think this is a great way to sort relevant information.
These are great points when considering content for your page to really grasp the user. I like the idea of the inverted pyramid in order to help the user navigate your page.
You make a very good comment about overusing keywords. I’d say that this is actually a turnoff to users – if I visit a website that’s got an unnecessary smattering of keywords all over it, I’m likely going to hit the back button and leave. It just doesn’t look good, nor does it usually make for interesting content.
Great post on the importance of user-friendliness. Keywords are important, yes, but even if Google likes you and you’re the top result, user-friendliness is what’s going to convert. You need to get them there and keep them there. And overloading with keywords and Google-friendly content will not accomplish that. These are great points. A good SEO professional also needs to be a good writer.
Great advice! I like the use of the inverted pyramid example.