For years now, computer programmers have been working on ai that can create art. It has only been in the past year that tools like Midjourney have come out and changed the game drastically. Now, a computer can create abstract and photorealistic art as good as any expert with a few prompts and key words. The process of creating ai art works quite close to the field of seo. First, the user inputs one or more keywords to give the ai its parameters, then the ai searches through the internet for other images matching these keywords, and finally creates an image that combines the common aspects of similar images.
This has raised many questions about both the ethics of such a process, but also the future of human made art. Recently, a piece entitled Théâtre D’opéra Spatial won a prize at the Colorado State Fair. The ‘artist’ who made this piece had said that he created it with the Midjourney program, and that no rules had been broken by him doing so. Never the less, many people in the fair and in the art community in general do not like this. But before we give up and accept that computers have removed the human component from art, it is important to remember that you can’t ‘win’ at art. There isn’t some meta to it or optimal strategy. There isn’t really even an objective standard to judge quality either. Art is meant to evoke emotion from it’s consumer. Historically, society at large has been quick to panic at the newest advancements in automation and technology in general. There is no evidence to suggest that this will be any different.
Never the less, ai art is an interesting addition to seo’s many applications. While it is hard to say where this might take us, it could be used in police sketches, reference for other art, and many other new possibilities. Wherever it ends up, it’s safe to say that ai art is worth keeping an eye on.
3 Responses
Wow, this post is very fascinating. I haven’t been paying attention to AI very much, I guess. I didn’t realize AI was now creating images like you described. That’s pretty amazing! It’s also interesting that AI uses keywords to create the art and find related content. I suppose this is yet another reason why good keywords are important for more than just traditional SEO – It sounds like bad keywording here could cause a very much unwanted final product.
I have never thought of AI as being a part of SEO but it makes sense. Your post was very informative and helpful as I plan my SEO tactics and content in the future.
Interesting post! The idea of the art industry being overtaken by AI rubs me the wrong way a little bit. But as we envision future website building, this might be an incredibly helpful tool. Imagine all the photos we wouldn’t have to buy/cite/create on our own to apply to our website. With the help of AI, we wouldn’t be stealing anyone’s property anymore. It’s an interesting thought.