Keyword cannibalization occurs when multiple pages on a website target the same keyword or phrase. This can create confusion for search engines and lead to a decrease in rankings for all affected pages. It can also make it difficult for users to find the information they are looking for, as they may land on multiple pages with similar content.
To avoid keyword cannibalization, it’s important to conduct thorough keyword research and ensure that each page on your site targets a unique set of keywords. This can involve using variations of your target keyword or focusing on different aspects of the topic. It’s also important to regularly monitor your website analytics to identify any instances of keyword cannibalization and take steps to address them.
One strategy for addressing keyword cannibalization is to consolidate similar pages into a single, comprehensive piece of content. This can help search engines understand the relevance and importance of the topic, while also providing users with a more valuable and streamlined experience. Additionally, using internal linking to direct users to the consolidated content can help to improve its visibility and authority.
Overall, keyword cannibalization can have a negative impact on both search engine rankings and user experience. By conducting thorough keyword research, monitoring website analytics, and taking steps to address instances of cannibalization, you can ensure that each page on your site is optimized for unique and relevant keywords, providing value to both search engines and users.
2 Responses
This is something that I hadn’t really heard of before in terms of SEO, but it makes complete sense to avoid keyword cannibalization to avoid confusion within your own webpage. I wonder if there is an easy way to keep track of which keyword have been used on each site within the page to make sure there aren’t too many duplicates.
This is a real problem that creators have to be worried about. This also stresses the point of well developed keywords to reach the target audience.