When you are creating a website and wanting to rank well on search engines, SEO is important. However, it is also important to have a good website that your customers can see when they get to you site. You want to make sure they can access everything quickly and easily. There are many ways you can do this.
First, you can ensure that your URLs are up to date and relevant to the page you are on. This allows for SEO crawlers to know what your content is about but also when linking to your website, people can find it easily.
You can also ensure that your website is not cluttered. This means condensing your content to only talk about the necessary items and then utilize blog posts and other medias to add more long-form content.
You also can work with a graphic designer to make sure the design of your website is easy on the eyes and your customers. Make sure that your branding is related to your company and that everything makes sense when it comes to design and the images that you choose.
Design and branding will make or break it for your company so utilizing them well is very important!
2 Responses
Website design is so understated. As a design-oriented person, poor visual design is the first thing I notice. I’m much more likely to miss a grammatical error than I am to be okay with poorly done images and layout.
I agree! The importance of web design is often overlooked when considering SEO. It is so important to have a website that is highly ranked but it the user cant stand to look at it then it will not be successful.