there is a lot of pain in the world and even more so if you focus in on the pain of any customers your business might have. Pain can sometimes cause people to buy products and services purely to get rid of that pain. Some institutions actually thrive off that and make pretty good revenue. when looking into possible target markets and persona types you always have to consider the pain of the user and why they are searching. in the end it pain helps companies gain customers when able to correctly market off it. I know i currently in pain while writing this. The pain of late night school work and unread emails. the pain of the loss of a grade. the pain of being a Grover. the pain of not sleeping and instead working. the pain of no sleep. All of these pains i experience can result in products bought. knowing what your pain is coming from allows for growth and knowing what you need to help it. this is all just a long ramble way to say sometimes pain isn’t all that bad.
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People love to have their pains relieved. In fact, arguably the job of an entrepreneur is to find ways to do just that. If you can target your target customer’s pains, you can easily drive a lot more traffic to your website. And yes being a Grover is painful at times. But its all worth it.